GLOBAL REBRAND OF INTEGRITY IDOL CAMPAIGN

Accountability Lab Nigeria | 02 July, 2019

As the profile of our campaign has grown, it’s become necessary to differentiate its public image. The Lab has therefore decided to rename the campaign​ ​Integrity Icon.​ Country Director of Accountability Lab Nigeria, Odeh Friday, said “the programme continues to grow and develop to incorporate more meaningful work with government partners and other stakeholders through collaborative effort. This rebrand creates an opportunity for us to refine the look and feel of our efforts as we go through this process, and together create a future where people with power are more accountable." Integrity Idol has grown tremendously and at this point we want to ensure it has a unique brand that stands out in the minds of people who want better governance everywhere.
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